What is the Chhapai?

In Hindi, the word “Chhapai” means printing — a process of creating an impression but The Chhapai is more than that. It’s not about printing ink — it’s about printing purpose, creativity, and courage into every piece we make.

The Chhapai is a direct-to-consumer (D2C) lifestyle fashion brand founded by Akash Sharma, a software developer turned entrepreneur.

The name ‘Chhapai’ means ‘printing’ in Hindi, and we know this can cause confusion with other businesses. To be clear: we are a distinct, independent fashion label. Our passion is original design and direct-to-consumer apparel, not industrial printing services or business stationery.

The brand was built to represent a new generation of creators, developers, dreamers, and startup founders who see fashion as self-expression — not just style.

At its core, The Chhapai is a homegrown Indian streetwear brand that designs graphic and printed t-shirts inspired by courage, hustle, and individuality. Every design carries a message — to believe, to create, to keep moving.

Born from a small idea and a lot of passion, The Chhapai represents more than fashion. It represents a mindset — to create, to grow, and to never give up.

While the word “Chhapai” refers to printing as a process,
The Chhapai stands for a modern movement — where fashion meets identity and every design tells a story.