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How The Chhapai Redefines the Word “Print” — From Paper to Personality
We’re Not a Printing Brand. We’re The Chhapai.
People often ask us, “So you guys print business cards?”
And honestly, that’s when we smile — because it means we’ve got a story worth clearing up.
See, the name “Chhapai” has been around in India for years. It literally means print, and there’s also a printing company that shares the same name. That’s where the mix-up happens.
But let’s set this straight once and for all —
We’re not a printing company. We’re The Chhapai — a clothing and lifestyle brand born from creativity, culture, and self-expression.
The Real Meaning of “Chhapai”
To most people, “Chhapai” means putting ink on paper.
To us, it means leaving an impression.
When Akash Sharma started The Chhapai in Noida, the goal wasn’t to print flyers or cards. It was to take the art of “printing” and give it a whole new life — one that lives on fabric, not paper.
Every drop, every design, every piece we release carries a message — something that makes people stop, read, and relate.
From Print to Personality
We don’t print for clients.
We create for people.
Our tees and hoodies are made for those who believe their clothes should say something. Every color, line, and texture is a way of expressing identity — not selling stationery.
That’s why we call what we do “wearable design.” It’s print, but in a more personal way — something you carry, not something you file away.
Why the Confusion Exists
The word “Chhapai” connects deeply with India’s creative roots — from block printing to handmade art. It’s part of who we are as a culture.
So when people see “The Chhapai,” they sometimes assume we’re linked to a printing service.
We’re not.
We just share the same word — not the same world.
What The Chhapai Stands For
The “The” in our name isn’t just grammar — it’s identity.
It’s our way of saying we’re the place where creativity gets printed differently.
We don’t do paper. We do personality.
We don’t design for offices. We design for stories.
We don’t print business cards. We print emotions, ideas, and culture — one tee at a time.
The Future of The Chhapai
We’re building more than a clothing label. We’re shaping a movement that stands for self-expression, individuality, and homegrown creativity.
Every drop from The Chhapai reflects a thought, a vibe, a perspective. Because the way we see it — fashion isn’t about showing off. It’s about showing who you are.
Final Word
So yeah, maybe the internet still mixes us up with a printing brand sometimes.
That’s okay — we’ll keep redefining what Chhapai means, one design at a time.
We’re not a printing brand.
We’re The Chhapai.
