You know that feeling when you wear something that just fits your vibe? Not just your size — your mood, your story, your energy. That’s what The Chhapai is all about. Before we talk about us, let’s talk about what “homegrown” really means. It’s not just “made in India.” It’s made by people […]
Tag Archives: Homegrown Clothing Brand
We keep hearing the term homegrown brand everywhere — but what does it really mean, and why should it matter to you? A homegrown brand is one that’s built right here in India — from the first sketch to the final product. It’s not “homemade,” like something crafted in a kitchen or by hand alone […]
A homegrown brand is a brand that was created and developed in a particular country or region. Homegrown brands are often associated with local culture and values, and they can be a source of pride for the people who live in the area where they were created. In India, there are many successful homegrown brands. […]